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Probably not a good thing if you're paying them to do the work. They haven't invested time in learning the difference.SEO companies making this claim fall into one of two categories: ‍ ❌ False: "My SEO agency says Google Business Profile is a part of SEO." ‍ ✅ True: Your agency is either being ignorant - or they aren't taking the time to educate you. Traffic from Google Business Profile - with the correct tagging. One was by STAT (a search analytics platform) - and another was from my own research. This was based on two different data sets:

There's a weak correlation (about 17%) between websites ranking on the first page of search results - and top ranking Google Business Profiles. It's a common misconception that your website's SEO performance is linked to the performance of Google Business Profile. Let's get started: ❌ False: "If my website doesn't rank high with SEO - then my Google Business Profile won't either." ‍ ✅ True: You can rank high on Google Business Profile without a top ranking website. 🔎 And then I'll provide an analysis of why. There's a few reasons why business owners are led to believe SEO and Google Business Profile are the same thing. ‍ Why do people think they're the same thing? If you're in charge of growing a business - this will help you make informed decisions about where to invest your time and money. How lumping them together is killing your bottom line.Why their "success inputs" are completely different.How Google Business Profile and SEO produce different ROIs.The common misconceptions between the two.This article presents evidence and analysis of why they're so different. SEO and Google Business Profile are like night and day.īut most business owners think they're the same thing. ‍ Update: Google My Business is now called "Google Business Profile".